Affinity CellNet

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Management Consulting professional Services

Affinity Inc. is a minority business enterprise (MBE) certified by the state of Georgia Department of Transportation.  Affinity Inc. is a management consulting services company that is  focused in the telecom- (Mobile and Wireline), IT, Energy, and Airline - Transportation. Our motto is as follows: “We see opportunities, not problems.” We see the hidden opportunities by examining the finer and salient points that others miss, resulting in solutions that are more creative for our clients. We put emphasis on our clients' most critical issues and opportunities with proven expertise in both breadth and depth in the following: operation strategy, marketing, organization, operations, technology and digital capability road map and transformation.

Operation Strategy– Our Customized solutions deliver sustainable growth results.

We helped clients in Telecom-Mobile/Wireline, IT, energy, Airline/Transportation sectors develop and deliver winning strategies. We use three (3) fundamental principles:

  • Collaborative model - By using a collaborative model, we work to build lasting capabilities into your team and help your organization evolve or transform for change.
  • Definition of Success - If our clients are successful, we are successful. We define our success by our client’s results. We are obsessed with our clients’ success.
  • Strong Project and Program Management – Organizing for success require strong program and project management delivering on time, at cost, with quality and accountability.

Our strategy consulting expertise includes:

  • Fundamentals of growth and Sustainability: Generally, approximately 10% of companies succeed in achieving sustained growth. Our approach is to focus on the company’s core competencies to define growth.
  • Business unit strategy: A winning business unit strategy requires decisions regarding the 5W’s. The goal is to maximize a business economic opportunities.
  • Corporate strategy: The most pivotal goal is to help business units obtain and sustain leadership in the market or the industry. Corporate strategy emphasizes a proprietary set of actions that allows a company to worth more than just the sum of its parts.
  • Product Management: At the center of our product management strategy is the product life cycle. Our strategy emphasizes innovation for new product development and introduction, product launches to general availably; and product redesign for procurement cost reductions.
  • Performance Improvement -Enabling companies to grow revenue improve margins and reposition quickly.

We help our clients to grown market share, grow revenue, improve ROI, avoid cost, reduce overall cost, and stay ahead of competitors.

  • Process Development and Process Redesign: Analyze a company's most critical processes to deliver high quality service at a competitive cost through process redesign. In the case where no process exists we will implement Best-In-Class/Best Current Practices
  • Value Engineering: We lead your team through the value engineering process by having the team analyze existing and proposed designed product offering features, systems, equipment, and material selections to achieve essential functions at the lowest life cycle cost consistent with required performance, quality, reliability, and safety. Our process includes but not limited to:
  • Procurement:
  • Supply Chain Management
  • Manufacturing Optimization
  • Service Design & Operations
  • G&A Optimization & Org Design
  • R&D/Product Development:

Organization Development and Effectiveness

Ensuring the entire organization is designed and aligned for success and center of excellence.  Our areas of expertise include:

  • Organizational design and restructuring
  • Talent management and leadership supply
  • Measures and incentives
  • High-performance culture
  • Change management


Information Technology and Digital Roadmap - We optimize the full capabilities of IT resources, investments, and assets. We leverage technology capabilities that help our clients address four key business situations:

  • IT Strategy and Performance Improvement
  • IT Project Management
  • IT Program Management


Full Potential Transformation

Our principles are grounded the following:

  • Overall Strategy
  • Organization
  • Performance Improvement
  • Customer Strategy and Marketing
  • Value Engineering
  • Information Technology and Digital Capabilities Roadmap
  • Financial Metrics

Customer Strategy & Marketing

  • Customer insights and segmentation:
  • Product and category management:
  • Pricing/ Willingness to Pay
  • Sales and channel effectiveness
  • Marketing and brand strategy
  • Customer experience
  • Loyalty
  • Go-to-market strategy

Airline and Transportation

  • Airline Marketing and Route Economic Analysis
  • Passenger Transportation Marketing
  • Cargo Transportation Marketing


Telecommunication - Wireless and Wireline

Our clients include:

  •  AT&T
  • Mobility Site Acquisition and Construction Engineering
  • System and Tools (IT)
  • Unified Communication Project Management
  • Project Management
  • Program Management
  • Marketing
  •  Clearwire (now Sprint)
  • Cell Site and Construction Engineering
  • VoIP
  • Project Management
  • Program Management
  •  Alcatel-Lucent
  • Product Management
  • Equipment Performance Management
  • Product Architecture
  • Product Marketing
  • Offer Management
  • Service Management
  • Project Management
  • Program Management
  • marketing
  •   Cox Communication
Unified Communication Project Management
  • Product Requirement
  • System Engineering
  • Value Engineering
  • Request for Proposal/Quote/Information
  • Product Development
  • System and Tools
  • Project Management
  • Program Management


Customer Strategy & Marketing

Operation Strategy
– Customized solutions for sustainable growth results and transformation.

  • Product Requirement
  • System Engineering
  • Value Engineering
  • Product Development
  • Product Road map
  • Manufacturing strategy
  • Systems and Tools support
  • Project Management
  • Program Management
  • Customer update and evaluation
  • Product Launch
  • Service Management
  • Offer Management
  • Sales Team Training/Customer training
  • Marketing Collateral and communication
  • Advertising and Event scheduling
  • Trade Show and speaking engagements
  • Economical evaluation and budget Plan
  • Product evolution and cost reductions


Airline Marketing and Route Economic Analysis - Passenger and Cargo

Transportation - High-end Limo  marketing for executives and other corporate professionals

Information Technology and Digital Road map


Telecom Wireless/Mobile Professional Services

Affinity CellNet brings years of experience in providing complete mobile and landline project and program management for telecom construction and engineering management services  including but not limited to: New site Build, Capacity and Carrier add, site upgrade, Ethernet/Fiber runs, switch upgrade, core network upgrade and service deployment. We provide end to end project management starting from: market feasibility study, market approval, site audit, site walk, project scoping, contractor and vendor assignment, vendor payment, application submittals, structural analysis, regulatory and building permit and zoning approval, notice to proceed (NTP), Right-of-Way (ROW), pre-construction site walks, site construction, prelaunch activities, controlled introduction mid-launch, post-launch, project close out, post launch site; equipment optimization and modification, P/L review and training. Wireline services include but not limited to: LEC Transport, dark fiber, prepaid calling card services, data center management, NOC, testing and commissioninng.






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